Marketing Campaign Strategy

In the world of fast-growing business, what is most commonly used by several brands these days is the marketing campaign. The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging and shareable campaign concept which utilizes both online and offline marketing communications tools and digital media channels.
  • A marketing campaign plan is a short-term integrated communications plan for using different digital media to hit lead or sales targets.  
  • Its purpose is to engage audiences and typically have a content marketing focus and an integrated media schedule.
  • Great influencer marketing can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between a potential customer tuning out your message or embracing it wholeheartedly.
  • An appropriate marketing campaign plan has clear and realistic goals which a brand can be confident of hitting.
  • The best strategy to achieve these goals against your competition is having sufficient details of the tactics and actions needed to translate the strategy into action and a method to check whether you are on track with your plans.
  • Indomitable social media network LinkedIn is out to crush its current “white collar” stereotype. The brand recently launched a TV spot titled “In It Together” campaign, which represents LinkedIn’s first real integrated marketing effort.
  • It also includes online video, digital display, paid social media, outdoor ads, podcasts, radio spots, and search engine marketing.
  • Harley Davidson has rolled out a global campaign which inspires its passionate customers to “Live Your Legend”. The campaigns include snapshots of life-enriching moments, as well as the unforgettable bonds of friendship that are developed by riding Harley Davidson motorcycles.
  • Adding to the campaign, Harley Davidson will curate conversations in social media using #LiveYourLegend and showcase real-life stories from Harley Davidson riders.
In a way, any marketing campaign is better than none, because it means you’re directing your small business marketing efforts and not just casting blindly here and there. But the best marketing campaign is the one that gets the result that you want and that takes some planning and a co-ordinated effort.

1 thought on “Marketing Campaign Strategy”

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