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On 5th Dec’16, Amazon announced Amazon Go, a grocery store where consumers can swipe Amazon’s app, take what they want to buy from shelves and walk-away without any lines.
Amazon Go’s technology has been compared to that of self-driving cars. Still in beta mode with Amazon employees, the 1800 square-foot store should open for public from next year. It is located in Seattle, where Amazon in headquartered.
Experts say, Amazon has more likely invested in motion-capturing cameras and beacon technology, based on the company’s own description of the store. Many brands lack the financial resources to make the technological investment, so a similar store rolling out could still be a decade away.
This shows the advantage Amazon has in R&D programs and their willingness to experiment. The main challenge for Amazon will be creating an error-free checkout.