NJoy, one of the biggest e-cigarette manufacturers in US files for bankruptcy due to declining sales of e-cigarettes.
The reason behind the decline was e-cigarettes are not as good as real cigarettes at giving a hit of nicotine and there is an unwavering message from country’s public authority that vaping is dangerous.
Smoking kills more than 480000 Americans a year.
But according to prestigious doctors’ organization, e-cigarettes are 95% less harmful than cigarettes.
Smoking is declining in the US. More than 10% decline has been recorded in 2015.
According to the surveys by Action on smoking and health, a British anti-smoking group found that half of Britain’s 2.8 million e-cigarette users no longer smoke real cigarettes.