Companies Lure Customers with Offers to Ramp up Volume

  • This Festive season companies have come up with high level of offers and promotions as compared to previous years.
  • Consumer Goods industry is focussing on volume as growth is tapering off.
  • Godrej believes heavy promotions and innovation has helped them achieve volume growth which will not affect their margin.
  • Over and above large retailers like Big Bazar are offering products with greater discounts.
  • FMCG is a competitive sector where without promotions selling is not possible.
  • Consumers are lured with offers to loosen their purse strings.