Trending

Why Brands Should Stick Close To Their Personalities While Repositioning

`            The Covid-19 pandemic has put numerous brands in a very difficult position and forced them to pivot their entire business model. Multiple brands are transforming and reconsidering their positioning in response to the pandemic. They are redefining their media and marketing strategies for generating relevant, original, and responsible content …

Why Brands Should Stick Close To Their Personalities While Repositioning Read More »

Brands action and communications are flowing through the prism of empathy and compassion to maintain public relation during coronavirus crisis

  Amid Covid19 audience and brands are struggling alike to get into a normal condition, and it is reflected in the subjects of commercial promotions on TV. The virus is on top of everyone’s priority list. It’s time to blast corona themed content into social media feeds or on TV. Some brands are sharing corona …

Brands action and communications are flowing through the prism of empathy and compassion to maintain public relation during coronavirus crisis Read More »

Economic slowdown on Account of Covid19 outbreak Advertising volume has shown Marginal drop in the 1st week of April

  Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s (BARC India) latest tranche of TV viewership and Advertising volume data reveals that ad-volume has shown a degrowth of 26 percent in 1st week of …

Economic slowdown on Account of Covid19 outbreak Advertising volume has shown Marginal drop in the 1st week of April Read More »

COVID-19 impacting mobile marketing and advertising industry

The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing.  It is impossible to not see its impacts on mobile marketing and advertising sector along with other sectors. As the world creates new systems for dealing with …

COVID-19 impacting mobile marketing and advertising industry Read More »

‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers.

In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have …

‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers. Read More »