In Marketing communication context is also known as “Fine print”. Fine Print is the less noticeable text in contract or document. The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. Advertising insurance brands and their policies on TV […]
Missing Context could be Harmful Read More »
Happily unmarried is a New Delhi based online consumer product firm. They make fun and quirky accessories targeted at a young audience and also have a portfolio of male and female grooming products. Wipro consumer care, the personal care arm of Wipro enterprises has agreed to invest in the firm Happily Unmarried Marketing Pvt ltd.
Wipro invests in consumer product firm Happily Unmarried. Read More »
According to a national survey conducted by experiential marketing agency NeoNiche, a majority of respondents said the most favoured tool to best reach customers was advertising. The survey took responses from marketing professionals across 11 verticals. It found that TV ads continue to dominate spends on advertising and promotions. The other findings were as follows:
Advertising best tool to reach consumers Read More »
It’s no news that India’s cosmetics market has always been one of interest to multi-internationals brands. This one has its high hand all over the place with supplies going from niche beauty parlors to money making salons. Let’s sneak into the strategy our beloved cosmetic producer uses not just in their shampoo bottles but in
Inebriation finds its way through celebrations as well as morose evenings. But what we, as the newest customers in exclusive drinking phenomenon, choose is courtesy of some robust contenders. It might be the high-end pricing, exclusive campaigns or niche production that make these brands most sought after. Johnnie walker is one such, and here are
Niche bike maker Royal Enfield has entered the Brazilian market with three models– Bullet 500, Classic 500 & the Continental GT cafe racer. The company has set up its second direct distribution subsidiary outside India in Brazil, the fourth largest two-wheeler market in the world. The newly-formed subsidiary – Royal Enfield Brazil has opened a flagship store in the city to sell bikes
Royal Enfield rides into Brazilian market Read More »
Heineken, Anheuser-Busch InBev, and Carlsberg are collectively introducing about a dozen new beer brands in India for its consumers. Though beer sales fell, companies expect the segment to expand, driven by premium products. UB Group is all set to strengthen its portfolio by launching two strong beers in the premium segment in next six months
Beer companies to collectively launch new brands in India to reverse sales decline Read More »
Mad Over Donuts, a Singaporean company was the first donut brand to enter India in 2008. As Dunkin expanded at a feverish pace in the last eight years, MOD grew at a sedated pace, adding just 50 stores- in four cities. Cut to 2017, MOD plans to open 18 outlets in 2017 and expand into
Can Mad Over Donuts capitalise on its early mover advantage to take on global giants? Read More »
Coca-Cola is preparing to launch packagedcoconut water in India, due to increasing consumer preference towards non-sugary drinks. Coca-Cola India is currently test marketingZico, a US coconut water brand positioned as a ‘natural replenishment’ & considered to be a niche brand. Packaged coconut water are one of the fastest growing beverage categories in the world & the
Coca-Cola to go the ‘healthy’ way, may launch coconut water Read More »
