OTHERS

Do brands need Purpose?

Today customers follow brands and companies that are purpose-driven. Gone are the times when traditional value drivers- such as product quality, packaging or distribution played a major role in the…

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Pizza Hut consider India as a key market for global growth

Pizza Hut marks its presence across 105 countries and chooses India for celebrating its milestone because it marks out India as one of the key countries for accelerating the global…

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Soon, air travellers can browse the internet & use satellite phones on board 

Indian flyers would soon be able to browse the Internet & log on to sites like Facebook, WhatsApp & Instagram with inflight connectivity. This service was available only for defence…

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Does religion have a place in advertising?

The article addresses the issue of advertising based on religion being used to further products and analyses whether it is turns out to be productive for companies. There is little…

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How long does it take to reach 50 million users?

When a product reaches that height, it means that a crucial need was identified by the innovator at the right time. In 1900, less than 10% of families owned a…

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International Cosmetic brand ‘The Body Shop’ to start project in Meghalaya

The Body Shop along with Wildlife Trust of India (WTI) announced to initiate a Bio-Bridge project at Garo Hills in Meghalaya. This project is a part of their Corporate Social…

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Prega News Partners SpiceJet to Make Air Travel Pleasant for Pregnant Women

As part of a unique union of two companies, Prega News has partnered with Spice Jet to alleviate the troubles of a pregnant woman’s air travel. The details include a…

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Do brands need Purpose

Today customers follow brands and companies that are purpose-driven. Gone are the times when traditional value drivers- such as product quality, packaging or distribution played a major role in the…

Read More

Yum Brands re-draws its expansion plans in India

Yum Brands has a presence in India with its three subsidiaries, namely, Taco Bell, KFC and Pizza Hut. Mexican company prefers to increase its presence of Taco Bell over Pizza…

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Cannes Lions 2017: The India Report Card

Marketing is the core function of a business. It gives you the idea of spreading awareness of your product in general public. Marketers boast off great ideas. But, does marketing…

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