Marketing

PUBG ban boosts rivals’ downloads

  The ban of PUBG in India created chaos in the gaming world, being a disadvantage for the makers of PUBG but resulted as an advantage for the rivals. The…

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The Twitter Hack

Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop…

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ERICA- THE FIRST EVER AI FILM ACTOR

  Erica is an Artificial intelligence robot, famous for being a little too life like for its advance features, will now be casted as the lead star of a movie….

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How ‘immunity marketing’ can shield brands

  There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are…

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India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding

Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash with Chinese army in Ladakh’s Galwan valley on June 15. All…

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Jewelers go Digital this Akshaya Tritiya

  The recent Pandemic has brought new changes to many traditional industries and sectors. One of the prominent among them is the Indian Jewellery Sector. This Akshaya Tritiya the traditional…

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How Is Marketing Creative Scenario Changing Because Of Lockdown

  The Covid-19 pandemic has stripped all of us from our normal routine. While the marketers are planning strategies from the comfort of their homes, brands are completely out of…

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Zoom Studios new Initiative #StuckWithYou aims to add Doses of Happiness out of tough time

  COVID-19 pandemic, as we all know, has put the entire world on halt, forcing us to stay home as it is the only cure to stop the spread. It’s…

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How Corona Virus has affected the business of OTT platforms

  With more and more companies promoting work from home culture due to the rapid spread of coronavirus, a 20% increase in the overall viewership across several over the top…

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Hyper personal Innovation to Audio Ads – Gaana

The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads for every user across the music platform. According to the company’s…

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