Has India Attained Digital Marketing Maturity?!

Google and Boston Consulting Group came together to undertake a study in several Asian regions across 10 industries to examine the effectiveness of their digital marketing campaigns. To accurately study…

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Data Privacy – In Defense of the Voiceless

Data privacy has always been an important aspect of everyone’s lives, which is why people put locks on cabinets and codes on lockers. But as more of our data becomes…

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Why do products fail?

A product is introduced in the market to satisfy the needs, wants and demand of the customers. In an age where new products are introduced every day, it is not…

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How the human brain figures out if the product is worth the price

The purchasing decision behind buying of a product mostly depends on its cost. Based on this dilemma an experimental research was conducted which throws light on the purchasing decision made…

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Observational customer research

Organisations used to adopt various techniques to get into deep insights of the business environment. they also use different research methods such as qualitative and quantitative methods for their better…

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HUL questions Nielsen data

Hindustan Unilever, the country’s biggest consumer goods firm is not satisfied with Nielsen’s data. Unilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India. HUL says that’s…

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Gozoop bags Paisalo’s integrated marketing mandate

Gozoop is the largest independent digital agency that works for brands by creating an online presence for them with insights, strategy, story-telling, digital products and integrated experiences on mobile and…

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Apps don’t boost online shopping. And, here’s why

A study found that online shoppers are more likely to use mobile apps as a way of researching and organising goods, but less as a buying tool, leading to the abandonment…

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Indian consumers love to share data for better brand experience, claims survey

As per a survey, for a better brand experience, consumers are willing to share personal information to help firms deliver better service. Consumer privacy, involves the handling and protection of…

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Digital marketing not helping in long-term brand building

The companies are nowadays focusing on efficiency with maximum productivity and minimum wasted effort or expense. Digital media is an open platform for all to market themselves and this makes…

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