MARKET RESEARCH

How the human brain figures out if the product is worth the price

The purchasing decision behind buying of a product mostly depends on its cost. Based on this dilemma an experimental research was conducted which throws light on the purchasing decision made…

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Observational customer research

Organisations used to adopt various techniques to get into deep insights of the business environment. they also use different research methods such as qualitative and quantitative methods for their better…

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HUL questions Nielsen data

Hindustan Unilever, the country’s biggest consumer goods firm is not satisfied with Nielsen’s data. Unilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India. HUL says that’s…

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Gozoop bags Paisalo’s integrated marketing mandate

Gozoop is the largest independent digital agency that works for brands by creating an online presence for them with insights, strategy, story-telling, digital products and integrated experiences on mobile and…

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Apps don’t boost online shopping. And, here’s why

A study found that online shoppers are more likely to use mobile apps as a way of researching and organising goods, but less as a buying tool, leading to the abandonment…

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Indian consumers love to share data for better brand experience, claims survey

As per a survey, for a better brand experience, consumers are willing to share personal information to help firms deliver better service. Consumer privacy, involves the handling and protection of…

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Digital marketing not helping in long-term brand building

The companies are nowadays focusing on efficiency with maximum productivity and minimum wasted effort or expense. Digital media is an open platform for all to market themselves and this makes…

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Indians are spending more time on social media than on newspaper and TV, claims this study

Social media platforms are affecting viewer’s reading habits in India. Indians now spend less than half the time reading newspapers as per the study. But print media still remains at…

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Apple iPhone 5s is the top smartphone in India: report

The Apple iPhone 5s is the top premium Smartphone in India across all the regions. In Delhi, it is Apple all the way, with 5s in the lead, and the…

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Despite e-commerce rise, offline stores generate 91% sales: Study

A study Zebra technology claims brick and mortar stores still generate 91% of sales globally. 1700 people working in retail segment were surveyed in 2016 to carry out this study….

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