At a time when brands go to any length to strike a conversation with consumers, Imperial Blue is a classic case of how a good idea can help do that….
HUMOUR CORNER
India’s iconic adhesive brand Fevicol has advertisements that are always full of intelligent humour. It never lets us down with our expectations. They have always succeeded in leaving a mark…
The business world is rapidly digitizing, breaking down industry barriers and creating new opportunities while destroying long-successful business models. This process is called “digital disruption” and it is one of…
The cartoon gives a very accurate representation of the irony of the on-going digital revolution. E-commerce in India is growing faster than other Asian countries. Growth has been enabled in…
Amul immortalized Shashi Tharoor’s well-known habit for obscure words in a witty creative but it was the parliamentarian’s response which took the cake. Famous for its topical ads, Amul took…
In order to make a mark with the advertising they do, Hathi Cement came up with something unique. The advertising company has cast ghosts along with humans for this ad…
“An app for this and an app for that, here app, there app and literally everywhere app” are the words to live by. We have practically upgraded to the digital…
Watch this mirthful commercial to know, Why Scotch-Brite Scrub Pad lasts longer?
This time a brand has leveraged from Shahrukh khan’s “Raees”. Exide batteries used Shahrukh’s dialogue, “Battery Nai Bolneka” and created a campaign saying, “Battery Nai Exide Bolneka”. Watch this humorous…