GUEST CONTRIBUTIONS

Chai Point goes hi-tech to dip into corporate tea drinkers.

Chai Point is an Indian cafe chain specializing in retailing tea and other refreshments. The name Chai Point is derived from Chai which is the Indian term for tea. Chai…

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Giving your Brand a Face lift, the Mumbai Police way!

For most of my childhood I have feared the Police force, and who wouldn’t? Cinema and news reports across the 90’s created a perception that when in trouble approaching the…

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Segment, Target and Position all the way!

Reaching out to the right audience is the key factor in any successful marketing initiative. You may have a brilliant product but unless it reaches the right audience it is…

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LAMBORGHINI

One of the world’s leading supercar brands, renowned for their strikingly awesome looks, like jets and rockets coming out of them and the one which always makes the best bedroom…

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KING

The gazing pupils locked to the 5-inch screen, the continuously sparking dendrites and the neural cells, the advent of technology, touchscreens, stylus, augmented reality da-bling-da- blang-da-blung , mixed with the…

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THE TWO MOST EXCLUSIVE CAR CLUBS ON THE PLANET

You might have heard of the brands Ferrari, Lamborghini & McLaren as they make some of the most exotic, fastest cars on the planet but what if I tell you…

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BIRA 91

In the beer industry, to engrave your name in everybody’s heart is not a piece of cake. But what BIRA 91 has achieved is nothing short of icing on the…

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