food & Health

Mountain Dew: New marketing campaign is a ready recipe of fearful dilemma and determination

  PepsiCo India has launched a new commercial campaign on Television channels with their older Integrated marketing communication “Dar Ke Aage Jeet Hai”.   The communication is based on the…

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Coca-Cola Sparks the Change with the Fruit Circular Economy

Coca- Cola India intends to become a complete beverage company. This will give them a chance to add a new feather to their cap, as they introduce Fruit Juices.  …

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E- Choupal

ITC Ltd launched an online portal for the farmers named E-Choupal. It is a part of ITC’s multi-dimensional integrated Rural development program. It’s a portal which links farmers to the internet….

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