Branding

How ‘immunity marketing’ can shield brands

  There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are…

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India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding

Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash with Chinese army in Ladakh’s Galwan valley on June 15. All…

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Why Brands Should Stick Close To Their Personalities While Repositioning

`            The Covid-19 pandemic has put numerous brands in a very difficult position and forced them to pivot their entire business model. Multiple brands are…

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How Is Marketing Creative Scenario Changing Because Of Lockdown

  The Covid-19 pandemic has stripped all of us from our normal routine. While the marketers are planning strategies from the comfort of their homes, brands are completely out of…

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Are Brands Appearing To Be Genuine Or Opportunistic In This Corona Virus Crisis?

  What is the legitimate and authentic space for the brands to act, for ensuring both short term survival and long term goodwill, in the wake of coronavirus which has…

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How Zoopla’s CMO is building a brand from the inside out

The site is currently best known for providing house valuations. The brand now has bigger ambitions. Zoopla is hoping to change how customers use its site as it looks to…

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