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People come across various advertisements in their everyday life. Waking up in the morning and freshening ourselves with a...

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Taller, stronger, sharper is the tagline of Horlicks – but the malted hot drinks category is weakening, losing focus...

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Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel...

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A couple of years ago, Keventers was a strictly local favourite in Delhi. Even though Delhi served them well, they...

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Niche marketing is a marketing tactic deployed to target a specific market segment which is unique. A niche market...

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Hindustan Unilever has filed a caveat petition in the Mumbai High Court against Emami, anticipating the rival to approach...

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The world of font size is a crucial part of your consumptions of texts, both offline and online. In...

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When we think about a brand we consider everything from the logo, the website, social media experiences, the product...

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Companies are no longer just segmenting social media profile based on tastes and interests for better ad targeting, but...

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Sensory Marketing is simply the process of winning a customer’s trust and attention by appealing to each of his...

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