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    Sridhar Venkateswaran12 Posts

    A voracious reader who is highly opinionated and, on a philosophical quest to find meaning. Sridhar loves to be in solitude and, listen to the silent screams of his dualistic soul. A true believer in the phrase — “A word after a word after a word is power”

In a country like India, which is filled to the brim with orthodox families, it is difficult to advertise...

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Moment marketing essentially refers to creating relevant and consistent connections between offline and online media in real life. The...

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Internet is one of the most dangerous and effective of tools in today’s era, it is as necessary for...

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The times have changed drastically when Father’s Day used to be celebrated without much of a buzz, brands in...

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India as a country has always been fascinated and inspired by movies. Film stars in this country have always...

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Every 12 years, millions of priests, people, and Hindu devotees come together to bathe in the sacred river to...

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Unilever’s Lifebuoy has been around for 124 years, and the brand has tried to convey only one message in...

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This is that time of the year when you can see kids constantly inside their homes, sunk by the...

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Influencers are in the heart of various brand strategies, they have the entire package – audience, authenticity, and most...

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Subliminal advertising is the use of subtle messages to evoke the subconscious of the people, inducing them to hold...

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