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Social media has become a critical part of every marketer’s marketing mix. From Facebook pages to YouTube ads, everything...

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The world of marketing is fiercely competitive. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive...

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“She evaluated her competence in the experience of her dreams, not years.” Nina Lekhi is one of the beings,...

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Journey of FIFA world cup 2018 has been amazing and full of enthusiasm. Football is the most loved and...

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The ban came into effect on June 24, is expected to considerably hurt online retailers, delivery companies, and logistics...

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Rural consumers aren’t just going for branded soaps, detergents and biscuits like their urban counterparts, their preferences are changing for...

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Hindustan Unilever, the country’s biggest consumer goods firm is not satisfied with Nielsen’s data. Unilever CEO Paul Polman has...

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Primary packaging is a critical component in building a brand’s image and identity. Cadbury’s iconic shade of purple, the...

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Flipkart, which is competing with Amazon for market share in India’s booming online shopping industry, gained online fashion market...

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Heineken Light began running it’s ‘sometimes lighter is better’ campaign in Europe last year in June. But it only...

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