Author Details

Japan has some of the longest working hours in the world. 80 hours of overtimes are often unpaid and 63...

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One of the most powerful -and sadly, under-leveraged- weapons in the visual communication toolkit is colour. Why is it...

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Anuj Rakyan’s startup story is literally a ‘healthy’ one. He was looking for work he’d love and at the same time,...

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In a world riddled with prejudices, the LGBT community is often targeted with homophobic language. Unnecessary slurs and expressions...

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 The expression customer journey, can at times be a bit misleading because it can be taken to imply that...

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Friction is the percentage of consumer dropouts during the path to purchase. During the purchase journey, consumers are enticed...

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Brands breathe, feed, age, and sometimes vanish with time if not provided the care they need to flourish. A...

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FMCG

Enlarging the Pie

Varun Berry aims to make Britannia a total foods company in 3 years by entering into new ventures and...

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The French fashion brand, is partnering with the International Union for Conservation of Nature on a limited-edition line of shirts featuring...

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Doughnut was a Hollywood dessert, some thought it was a sweet version of the vada, though some had tried...

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