Author Details

  • Preetika Bhadrish14 Posts

    Previously, I’ve had my hands on content writing for various pages and events. I feel content writing to be my captivating shield in the field of marketing. My interest and experience in the marketing field makes me a marketing enthusiast. Besides , I am very keen in making new connections and found really interactive.

  Blue Ocean is referred to the marketing of a product where there are less or no competitors for...

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New Product Development

A new product is a product that is new to the company. When we launch a product in the...

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Integrated Marketing Communications (IMC) is a process under which a company integrates and coordinates all its communications channels to...

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The Howard Sheth Model of Consumer Behavior was put forward by John Howard and Jagadish Sheth in the year...

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CONCEPTS

BCG Matrix

The BCG matrix, also known as the Boston Consulting Group Growth-Share matrix developed by Boston Consulting Group in 1970,...

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CONCEPTS

SWOT ANALYSIS

  SWOT analysis is a strategic planning tool used for understanding and decision making for all sorts of situations...

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For a marketer, it is imperative to understand the basic principle of marketing that is Needs, Wants, and Demands....

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  Erica is an Artificial intelligence robot, famous for being a little too life like for its advance features,...

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Every company has a different philosophy or idea to design a marketing strategy that satisfies consumers’ needs, maximizes their...

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Product life cycle is the journey of a product from the development stage to the decline stage. A product...

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