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A PESTLE analysis is a strategic management tool that is used to identify, analyze, organize, and observe key external...

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  A well-known theorist from the behavioral era of management history, psychologist Abraham Maslow, proposed a theory of motivation...

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Originally, the term “Market Myopia” was introduced by the Theodor Levitt in the marketing paper. It was published in...

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  Brand Equity speaks about the additional value that a consumer connects to the brand that is different from...

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A marketing mix is a tool used to help companies understand what factors must be combined in order to...

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Both push strategy and pull strategy are business terms arising in logistics & supply chain management. These two concepts...

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  Now you can purchase items from your local Kirana store via Jio mart on WhatsApp. It was much...

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An alliance of 100+ Indian CEOs and leaders has started a community movement called #Leadboldly and #StopTheSpread. Upasana Taku,...

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  COVID-19 pandemic, as we all know, has put the entire world on halt, forcing us to stay home...

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The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads...

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