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Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting...

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Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash...

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Sales and Marketing are crucial to the success of any business. Some people consider both as the same and...

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`            The Covid-19 pandemic has put numerous brands in a very difficult position and...

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  The Covid-19 pandemic has stripped all of us from our normal routine. While the marketers are planning strategies...

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  What is the legitimate and authentic space for the brands to act, for ensuring both short term survival...

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Burger King caused a stir with the launch of its global campaign that features its prized Whopper burger decaying...

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