Author Details

Multi Cultural Marketing

For a global brand and the largest coffee house chain, Starbucks had humble beginnings. Due to its successful marketing...

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Branding, and Marketing – These marketing terms are only mental constructs for some, defining how a business runs, while...

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  Ever struggled to open those ketchup packets at a fast-food restaurant and thought it would be convenient if...

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CONCEPTS

Niche Marketing

  Have heard of “Jack of all trades and master of none”? It rightly emphasizes the significance of specializing...

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The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international...

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It has been said that employees are the faces of the company and the model ambassador for their company’s...

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E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase....

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Have you ever delayed a purchase until the item went on sale, or you made an unplanned purchase because...

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Have you ever thought that in this modern complex world what really convinces the customers to buy your products?...

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“How we communicate with the world, be it as a business or individual is a direct reflection of who...

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