Author Details

  • Ayushi Kapadia

    Ayushi Kapadia10 Posts

    I am commerce college grad who practices writing, excel in social media and love travelling. I love to immerse myself in the world of stories and my interest also lies in the world of marketing.

CONCEPTS

Dark marketing

The term dark marketing sounds like something is very wrong. It leads us to think just that- dark things....

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Most of us view the internet and social media as a medium of expression that ensures freedom of thought,...

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Since Cadbury has pioneered the concept of chocolates to be given as Diwali gifts or as any gifts, the...

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Since the festive season is here it’s good to understand the meaning behind all the discounts and offers that...

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There are more than 10 million kirana stores in India. This traditional trade has become the growth engines for...

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Ghadi Detergent has always played on its strength, delivered the product at a great price and also communicated the...

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A challenger brand is a company or product brand in an industry that is not the category leader. They...

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Despite the drag that the Nano has been for Tata Motors, the company is reluctant to shunt it. Nano...

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The company is gearing up for the upcoming sales by expanding their offerings in the private labels. It already...

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Consumption trends have definitely shifted over the past three years, with a growing preference for health drinks, including dairy...

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