The term dark marketing sounds like something is very wrong. It leads us to think just that- dark things....Read More
I am commerce college grad who practices writing, excel in social media and love travelling. I love to immerse myself in the world of stories and my interest also lies in the world of marketing.
Since the festive season is here it’s good to understand the meaning behind all the discounts and offers that...Read More
A challenger brand is a company or product brand in an industry that is not the category leader. They...Read More
Consumption trends have definitely shifted over the past three years, with a growing preference for health drinks, including dairy...Read More
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