Key Takeaways : To know about emotional marketing and its use by the companies. To know about the various emotions which are considered by companies to design their emotional marketing strategies. To know how emotions play an important role in consumers behaviour and purchasing decisions. Importance of Emotional Marketing Companies can use emotional marketing methods […]
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Key Takeaways: In the use of emotions in marketing, consumers make a purchase decision because of what they feel and not necessarily what they think. The right emotions should be portrayed and are valuable for marketing. The emotions used should not hurt the audience, instead, be such that they connect well with the audience on
How Brands Connect with People by using Emotional Marketing! Read More »
Have you ever thought that in this modern complex world what really convinces the customers to buy your products? It is not those impressive business tools rather it is those good and heart-to-heart stories. Aka Emotional Marketing. Emotional marketing refers to marketing and advertising efforts that primarily use emotions to make the audience notice, remember,
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Good marketing makes the company look smart. Great marketing makes the customer feel smart. It is truly said that you can’t sell anything if you can’t tell anything. Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a
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Key Takeaways: Understanding the concept of emotional intelligence The components and process on how should we go about using emotional marketing. Benefits of EI in marketing and branding strategies. What is Emotional Intelligence? Emotional intelligence (EI) in marketing refers to a company’s ability to comprehend its target demographic’s emotional state, behaviour patterns, potential pitfalls, acquiring
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Key Takeaways: Digital Marketing Importance: Digital marketing is essential for engaging India’s 1.4 billion people, especially its youth. Key Strategies: Leverage social media, influencer marketing, and personalized e-commerce. Role of Traditional Marketing: Traditional methods still resonate with certain demographics. Successful Examples: Amul and Patanjali exemplify effective storytelling and branding. Growth Opportunities: Rural markets and sustainability-focused
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Key Takeaways: Sound is a powerful tool : Jingles and tunes can be more effective than visuals in creating brand recall and emotional connections. Auditory branding : Creating a memorable sonic identity can differentiate a brand and make it unforgettable. Emotional impact : Music can evoke strong emotions, which influence consumer behavior and brand perception.
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Key Takeaways: Embrace Creativity and Innovation: Stand out by pushing boundaries and embracing unconventional marketing approaches. Prioritize Engagement: Foster meaningful connections with your audience through interactive experiences. Create Memorable Experiences: Engage multiple senses to leave a lasting impression on consumers. Measure Impact Thoughtfully: Assess the effectiveness of campaigns across various parameters beyond traditional metrics. Maintain
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Key Takeaways from this article The Rule of Three: Brains love threes for memory (chunking, closure, stories). Psychology: Chunking, Closure & Storytelling all play a role. Marketing Applications: Headlines, Benefits, Website copy, Presentations, Social media, Packaging, and Pricing can all benefit. Focus on Quality & Audience: Keep it relevant and targeted. Test & Refine: Track
The Trifecta Effect: The secret sauce of marketing. Read More »
Key Takeaways: A key component of contemporary marketing is personalization. It is becoming a need for businesses rather than a luxury. Beyond simple segmentation, personalization leverages data and technology to produce customized encounters on a large scale. Businesses may gain a lot from personalization, such as better customer experience, greater conversion rates, enhanced customer loyalty,
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