Key Takeaways : To know about emotional marketing and its use by the companies. To know about the various emotions which are considered by companies to design their emotional marketing strategies. To know how emotions play an important role in consumers behaviour and purchasing decisions. Importance of Emotional Marketing Companies can use emotional marketing methods …
Key Takeaways: In the use of emotions in marketing, consumers make a purchase decision because of what they feel and not necessarily what they think. The right emotions should be portrayed and are valuable for marketing. The emotions used should not hurt the audience, instead, be such that they connect well with the audience on …
How Brands Connect with People by using Emotional Marketing! Read More »
Have you ever thought that in this modern complex world what really convinces the customers to buy your products? It is not those impressive business tools rather it is those good and heart-to-heart stories. Aka Emotional Marketing. Emotional marketing refers to marketing and advertising efforts that primarily use emotions to make the audience notice, remember, …
Good marketing makes the company look smart. Great marketing makes the customer feel smart. It is truly said that you can’t sell anything if you can’t tell anything. Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a …
Key Takeaways: Understanding the concept of emotional intelligence The components and process on how should we go about using emotional marketing. Benefits of EI in marketing and branding strategies. What is Emotional Intelligence? Emotional intelligence (EI) in marketing refers to a company’s ability to comprehend its target demographic’s emotional state, behaviour patterns, potential pitfalls, acquiring …
Emotional Intelligence – An impactful tool for branding and marketing strategy Read More »
Key Takeaways from this article Influencer marketing is a leading marketing strategy in the dynamic world of today. Tapping into the psychology of potential consumers aids in personalization which increases revenue. There are government regulations one must follow to continue as an influencer. Importance of AI tools and Influencers. Introduction to the Digital Age of …
Influencer Marketing in the Digital Age: Effective Campaign Strategies Read More »
Key takeaways: Understanding the concept of mascot and mascot marketing Identifying the impact created by brand mascots in the process of brand development Emphasizing the importance of incorporating personalized features into brand identity elements Learning the detailed process of developing different types of brand mascots Articulating a company’s vision into the mascot design for non-verbal …
Mascot Marketing: Role of mascots in brand recognition Read More »
Key Takeaways – Innovative strategies of Cadbury India Social messages spread by the brand Targeting and segmentation strategies of the Marketing Campaign Cadbury India advertising system has helped wards to maintain such an area in the hearts of Indian guests. The first issue that comes to studies when someone says “chocolate” is “Cadbury”. The Indian …
Key takeaways: Introduction about branding strategy and neuroscience marketing behind the activities done by brands An in-depth knowledge branding strategy and Neuroscience marketing strategies Application of the brand strategies in the practical world Branding is like a lotion that we apply to our skin! It is not only helping the external part of a body …
Branding-Neuroscience – Changing the marketing game! Read More »
Key takeaways: Understanding the concept of meme and meme culture The components and the process of how meme marketing works Applications of those concepts are mentioned Examples of meme marketing What is a meme? Memes are the simplest modes to send across your message in an attractive way! the aspect of a culture or a …
